Marketing Your Library
Marketing Your Library
On average library usage is decreasing on average across the country, book borrowing is also decreasing. This means that extra efforts need to be made to effectively market libraries and get users through the door.
How do we market our community library?(well, more than a community library...)
Some key considerations to marketting a community library are:
Targeting - who?
Promoting - how?
Carry out community consultation to find out what is wanted and needed locally, (inside and outside the normal realm of local library services) eg toy library/ talks/ internet based courses, hire of space…
And by whom?...
Marketing is much more effective if it is geared to a particular target audience, rather than using it for general promotional purposes. So, establish the target group you need to reach and put together some information/service/event likely to grab their interest.
- Promote in a way that will reach people:ie older people may need to be leafleted, or to be reached via posters in shops
- consider making a film
- while younger people can be reached through email or social media networks such as Facebook.
- Remember, email and social media is FREE
Also, consider the local media as a FREE target. (Local papers love news stories, and pictures!)
- Find ways to encourage the public to consider the library as more than simply a library. Work on presenting it as a scarce community resource and one that needs to be nurtured and supported in order to help the community generally.
- Start a membership or ‘Friends’ programme as a way of building clear links with users. Get as many users as possible to sign up to an email list so you can improve the reach of your communications
Consider community shares, ongoing donations?
Consider allying yourself with another highly respected local cause – eg toddler group/school. (ie Get more by reaching the followers of other organisations and benefiting from their reputation.)
Begin an older person’s coffee morning and take a wider interest in other aspects of the community eg health and wellbeing as a way of ‘adding value’
Use commercial tricks: loyalty cards, 2 for 1 offer, loss leaders
Network, join networks!
Choose a topic...
- 1. Action Planning Tool Overview
- 2. Understanding Library Transfer
- i. What is Asset Transfer?
- ii. Assets or liabilities?
- iii. Legal Considerations for Library Transfer
- iv. When is asset transfer suitable?
- v. Benefits of Asset Transfer
- vi. Negotiating Asset Transfer
- 3. Planning for Library Transfer - Getting Started
- i. The Case for Community Managed Libaries
- ii. Defining Purpose
- iii. Service Design
- iv. Community Involvement
- v. Organisational Structures
- vi. Organisational Development
- vii. Skills and Experience
- viii. Assessing Assets, Avoiding Liabilities
- ix. Feasibility Studies
- x. Strategic Fit
- xi. Partnership Building
- xii. Demonstrating your achivements
- 4. Making a Convincing Case and Securing Investment
- i. Demonstrating Community Need
- ii. Business planning
- iii. Project Costs and Income
- iv. Securing Finance
- v. Campaigning and lobbying
- 5. Asset Ownership & Management Agreements
- i. Asset Transfer Legal Toolkit
- ii. Insurance and Tax Issues for Asset Transfers
- iii. Ownership and Management Agreements
- 6. Property Development
- i. The Development Process
- ii. Property Design
- iii. Pre-Construction
- iv. Construction and Management
- v. Appointing and Managing professionals
- 7. Premises Management
- i. Financial management
- ii. Facilities Management
- iii. Health and Safety
- iv. Security
- 8. Developing and Diversifying Library Services
- i. Public versus an Independent Library Service
- ii. Linking Services to Social Purpose
- iii. Community Library Services
- iv. Diversifying Services in Community Libraries
- v. Monitoring Services and Demonstrating Impact
- vi. Equality and Diversity Considerations
- 9. Managing Services
- i. General Responsibilities for Running Community Services
- ii. Policies for Community Managed Libraries
- iii. Management Systems and Information
- iv. Customer Service and Relationship Management
- v. Managing People
- vi. Sourcing and Maintaining Stock
- vii. Managing Finances
- viii. Marketing Your Library
- ix. Measuring Impact and Quality
- x. Accountability and Reporting to stakeholders
- 10. Supporting Library Transfer
- i. Supporting sustainable library transfer